A Britney
opener seemed so right since this is a major comeback and I’ve been M.I.A for
so long. Well I’m so sorry for the delay in blogging and lack of communication
but when you live in London and have 3 months off University, things tend to
get lost in translation a lot.
Now the
question is what have I been up to? Well, work, work and more work along with
focusing on my instagram page and exploring the fashion world a bit more than
usual –meaning I actually left the four walls of my room to go to events and
network with amazing people. Which brings
me to today’s post: Pure London
Pure London
is an amazing event hosted for small businesses/boutique owners and buyers to
showcase their products, network and gain more accessibility to a broader
market. If you’re looking to branch out or attract new customers becoming a
part of this event is a must, especially since there were so many international
companies there. However you don’t only need to be a buyer or business owner to
attend the event, if you’re a student or working within fashion you're welcome to
attend so don’t cross it off your things to do.
Here is a
run through of the seminar programme and talks given at the event:
-
Visual merchandising: Getting the basics in place and
spotting the errors
The speaker was thorough
and maintain a sense of warmth at the same time, she illustrated the importance
of being aware of what makes a window attractive regardless of how simple the
product within it may seem along with seasonal promotions being able to gain
you customers or make you lose them.
-
Womenswear Catwalk
-
Building a community : Ways to engage with your
customers
-
Pop-Up!! The new way to break into retailing
-
Don’t Guess. Know. How to use the wisdom of the crowd
as your buying crystal ball
And those
are just a few of what was being discussed and spoken about. Along with this
the catwalk gave so much inspiration and ideas to us within the audience so here’s
a look:
Here's also a look at pictures from there instagram account of the day's event:
As we are on
the topic of small business and boutique here’s an preview of an up and coming
boutique that caters to the modern independent women, giving her sultriness and
pose along with comfort all in one. The Unique boutique London is owned by two independent
women working to make a name for themselves with the business world of London so
keep this company in mind and shop till you drop because the women with her own
mind is a women that can take over this world.
Here’s a
look of the summer collection they are currently stocking:
